The Challenge
Orion is a South Korean brand well known for its products. When they needed to repackage their line for India, they chose The Design People.
The process involved extensive research, a deep understanding of the market that came with our experience with other brands in a similar space and most importantly the creativity that we could bring to the table.
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[/et_pb_slide][et_pb_slide heading="Our Initial Sketches" image="https://thedesignpeople.in/wp-content/uploads/2023/05/Turtle_Outline.jpg" _builder_version="4.20.2" _module_preset="default" background_enable_color="off" global_colors_info="{}" sticky_transition="on"]Drafts of our work to identify layouts and elements
[/et_pb_slide][et_pb_slide heading="The imagery for the flavours" image="https://thedesignpeople.in/wp-content/uploads/2023/05/TurtleFlavours.jpg" _builder_version="4.20.2" _module_preset="default" background_enable_color="off" global_colors_info="{}" sticky_transition="on"]How each flavour was represented
[/et_pb_slide][et_pb_slide heading="The Hero" image="https://thedesignpeople.in/wp-content/uploads/2023/05/TurtleDet.jpg" _builder_version="4.20.2" _module_preset="default" background_enable_color="off" global_colors_info="{}" sticky_transition="on"]The main content
[/et_pb_slide][et_pb_slide heading="More Sketches" image="https://thedesignpeople.in/wp-content/uploads/2023/05/Turtle_Outline.jpg" _builder_version="4.20.2" _module_preset="default" background_enable_color="off" global_colors_info="{}" sticky_transition="on"]Other drafts of our work.
[/et_pb_slide][et_pb_slide heading="How they turned out" image="https://thedesignpeople.in/wp-content/uploads/2023/05/Turtle-Set.jpg" _builder_version="4.20.2" _module_preset="default" background_enable_color="off" global_colors_info="{}" sticky_transition="on"]Final packaging for each flavour
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