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About Us

We’ve got offices in Bombay &
Bangalore but we operate globally

We are an independent Strategic Design firm, specialising in FMCG Retail Design solutions. Our journey of over a decade and a half has led us to work with some of the leading global & home-grown consumer goods companies across various categories. We also partner with start-ups for either creating or professionalizing  their existing packaging and optimise print costs.

In this fast-paced, ever-changing environment, we bring a sharp focus onto the consumer experience, by delivering exceptional designs that continually strike a chord with the audience.

Our Services

We specialize in services, wherein the customer and brand
interact ONE – ON – ONE

Our expertise lies in extending the brand characteristics to the
retail form, through intelligent design

Identity Design

Brand Architecture
Brand Manual
Corporate Identity


Packaging Design
Structure Design
Architecture Strategy
Variant/ SKU Adapts


Retail Environment Design
POSM (Modern/Traditional) Design
Rural Visibility Solutions
Planogram Solutions

Brand Nomenclature

Brand Naming
Category Descriptors
Proposition Articulation

Asset 1 packaging design specialists in India

Our Team

Meet the people Behind – The – Scenes

Sneh Sheth

Founder Partner

Sachith Sankrani

Founder Partner

Cyril Joseph

Strategy Manager

Soham Sheikh

Servicing Executive

Isha Samtani

Servicing Executive


Servicing Executive


Servicing Executive

Radhika Bayanwala

Executive Designer

Shamika Khedekar

Executive Designer

Vedant Reshamia

Senior Designer

Rhea Verma

Senior Designer

Sheetal Sawant

Creative Head

Chandrkant Bhone

Project Head

Rupesh Kudlakar

Studio Director

Nitesh Dere

Sr. Studio Artist

Pranay Salvi

Studio Artist

Harold Patil

Executive Designer

Rajashree Chakor