Blue Lagoon Gin

Tilaknagar Industries

Packaging
Brand Architecture
Identity Design

BACKGROUND

We felt so proud to get an opportunity to rebrand this soap, that is more than 80 years old. The brief was to contemporise the design of this heritage brand, while also strengthening its Ayurvedic expertise credentials. The objective was to drive trials among new consumers, while ensuring that loyal consumers are not alienated, especially among its core users in Kerala.

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Gin packaging design specialists in India