Tilaknagar Industries Ltd. (TI) is a leading Indian alcoholic beverage company, founded in 1933. Headquartered in Mumbai, the company specializes in Indian Made Foreign Liquor (IMFL) including whisky, rum, and gin, with a strong market presence in South India. The brief was to rebrand Blue Lagoon Gin and relaunch it in this fast-growing category, which has seen multiple players getting into the fray with exciting craft offerings. This new blend with vibrant juniper flavours targets a younger Gen Z audience, even offering 2 fresh & citrusy variants that are ideal for cocktails.