Identity Design
We took the Butterflow’s ‘B’ and crafted a unique B shape design identity to the pack
BUTTERFLOW
CELLO
Packaging
Identity
Brand Architecture
Retail POSM
BACKGROUND
BIC CELLO is the largest manufacturer and biggest Stationery brand of India.
As a brand it symbolizes knowledge, learning and innovation.
The Cello Butterflow Ball Pen has an advanced Lubriflow ink system for ultra-smooth writing. The ball pens have a unique Elasto grip for ultimate comfort.
The Ball pen pack with blue pens that have a 0.7 mm tip for crisp and fine writing.
We came up with a solution of color coding each variant, to help shopkeepers and users differentiate between the pens
Butterflow Simply Range Shot
Capturing the beautiful core range of butterflow simply with a
bold B showcasing the flow just as smooth as ink
Iconography
Bold, minimal & convincing iconography have been used on packs for better communication.
Individual Pen Sleeve Design
Bright colours have been used to showcase different categories of the pen, which will help
consumers to understand and identify the pen classifications and pen inks.
Iconography
Bold, minimal & convincing iconography have been used on packs for better communication.