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CELEVIDA

Dr Reddys

Packaging
Identity Brand
Architecture
Image Rendering

BACKGROUND

BIC CELLO is the largest manufacturer and biggest Stationery brand of India.
As a brand it symbolizes knowledge, learning and innovation.

The Cello Butterflow Ball Pen has an advanced Lubriflow ink system for ultra-smooth writing. The ball pens have a unique Elasto grip for ultimate comfort.
The Ball pen pack with blue pens that have a 0.7 mm tip for crisp and fine writing.

Design Approach

The design sought to address health and wellness by depicting dynamic and active life-style as a benefit. Scientific touches and a clear and explanatory  mnemonic, drove home the logical and rational reasons to believe. An eye catching and clutter breaking, purple color for the brand, binds all the variants together; making them look cohesive while aiding flavor navigation.

Background

CELEVIDA MAXX
Oncology Nutrition

A nutritional supplement brand under Dr. Reddy’s portfolio, Celevida wante to extend its product portfolio (from diabetic nutrition) into oncology nutrition with a specialised product for cancer patients.

The product is scientifically formulated and has a strict usage and consumption regime of 7 days. It is targeted towards patients who need high quality protein. The design also had to relate with influencers like doctors & dieticians.

Design Approach

CELEVIDA MAXX
Oncology Nutrition

Often, serious nutrition and supplements are perceived as tasteless and boring by
its consumers. Hence, our designs deliver a balanced feel of science & nutrition along with a feel-good factor (appetizing) for the patients.

We used molecular patterns & hexagonal mnemonics to depict the science that
has gone into making this unique product. The colour palette & product shot make
the pack look vibrant without being frivolous.

The result is a refreshing pack design that adds vigor to the nutrition category.

Background

CELEVIDA LIV
Liver Health

A nutritional supplement brand under Dr. Reddy’s portfolio, Celevida wanted to extend its product portfolio (from diabetic nutrition) into oncology nutrition with a specialised product for cancer patients.

The product is scientifically formulated and has a strict usage and consumption regime of 7 days. It is targeted towards patients who need high quality protein. The design also had to relate with influencers like doctors & dieticians.