Chandrika Soap


Brand Architecture
Product Shot
Image Rendering


We felt so proud to get an opportunity to rebrand this soap, that is more than 80 years old. The brief was to contemporise the design of this heritage brand, while also strengthening its Ayurvedic expertise credentials. The objective was to drive trials among new consumers, while ensuring that loyal consumers are not alienated, especially among its core users in Kerala.

Design Approach

We reimagined the pack format, but kept the brand identity on the unique “Chandrika Green” soap background, to ensure continuity. A large composition of ingredients was crafted, bringing the focus on the key proposition of coconut oil, a staple in south India. The substantiated claims are highlighted with numbers on a clean white background, using a reflective Gold ink. We extended the design architecture to the Glow and Gel bar variants with a vibrant colour palette.

Chandrika TDP Website 05 packaging design specialists in India
Chandrika TDP Website 07 packaging design specialists in India
Chandrika TDP Website 08 packaging design specialists in India