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Dhuno Cups

ITC

Packaging
Identity
Image Rendering

BACKGROUND

We’re thrilled to unveil this new launch, ITC Mangaldeep Dhuno Cups, which pays homage to the rich cultural heritage and spiritual traditions of West Bengal. This carefully crafted design weaves together the essence of prayer, devotion and the enchanting aroma of Dhuno, capturing the very soul of this vibrant region.

Design Approach

Central to this design concept is the incorporation of heavy cultural cues that evoke the spirit of devotion. Every element, from the typeface to the background, colours and mnemonics is inspired by the rich cultural tapestry of West Bengal – the sights, the sounds, the smells that form a part of the prayer; thereby creating a sensorial appeal that ignites feelings of peace & spirituality.