Introducing Orion Turtle Chips, the iconic product from Orion India! Orion wanted to launch this hugely popular Korean snack brand in India, and we were tasked with designing the range. Being a global brand, our effort began with an understanding of the existing assets & the mascot’s significance; the mascot’s expressions were then meticulously developed to highlight the Orion Turtle Chips’ primary selling point, the crunchy chip.
The outcome – A delicious snack with a crazy crunch, available in a variety of flavours. Have you tried it yet
We adhered to the global architecture but rearranged some components and concentrated on stylizing various sections of the pack. The flavour story as dialled up with Pantones that were carefully selected to balance the ingredients and the category codes.
Once the variant flavours were Indianised, we worked on mascot rendition to suit each variant, the complete new look was given to spicy devil variant. The colour coding and ingredients imagery was done stronger for easy recognition. Also the chips were shown prominently to establish its unique shape.
The Packaging Design assets were extended to Retail POSM, across MT & GT channels.
