Whisky Appreciation – a designer’s perspective

Thank you for participating in this survey. The purpose of this questionnaire is to gather information about design trends and strategies for whisky branding in India. Your responses will help us compile a report on the current state of the industry. Please answer the following questions to the best of your knowledge and experience.

Also, by continuing you are confirming that you are of legal drinking age in India – above 21 years.

whiskey 27 packaging design specialists in India

The Survey

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- Step 1 of 11

General Information

We'd like to make sure that you are a brand manager and that you know your alcohol!

Name of the alcohol / whisky brand you represent.

Your role/title within the organisation.

Number of years you've been associated with the brand.

Selected Value: 0

Please drag the slider to the appropriate whole number (rounded off).

Let's begin !

Which whisky brand in the Indian market do you think is exceptionally well designed, in it's respective segment?

Regular Segment *

typically the sub ₹ 500 category

Delux Segment *

Prestige Segment *

Premium Segment *

Super Premium Segment *

Design Trends in India

In your opinion, what aspects of packaging design in the whisky category is most important to increase brand visibility? *

Innovations in Caps & Bottle Structure
Innovations in Formats (PET, HDPE, Tetrapak, etc.)
Innovations in Label graphics
Innovations in Retail
Others

Select all that apply

Others:

Any other aspect that is important to increase brand visibility?

What trends have you noticed that heritage brands follow to appeal to New / Younger audiences? *

Modernising their Packaging Design
Celebrity Endorsement
Limited Edition Packaging
Brand extensions with Special Blends / Variants
Others

Select all that apply

If others, please specify:

Have you introduced new products or modified existing ones to align with these trends? *

If yes, please provide examples.

Indian Origin Whisky - There have been many new launches in the premium and super premium segments that celebrate India specific blends.

Do you think Indian whisky has finally arrived on the international stage? *

Which Indian whisky, in your opinion, has done a fantastic job from a packaging design perspective?

Please specify:

Do you think Indian whisky consumers (in the premium and super premium segments in particular) are open to embracing disruptive designs, as against traditional category codes? *

Please elaborate:

Have you introduced new products or modified existing ones to align with this trend of Indian Origin whisky? *

If yes, please provide examples.

How important is expansion into Premium and Super Premium segments to drive brand / company salience?

Not Important
Important
Very important

Care to elaborate?

The Limited Edition Pack (LEP)

Do you believe Limited Edition Packs are important in Whisky Packaging? *

How Important on a scale of 1-10?

Selected Value: 8 - Important

1 being NOT important and 10 being EXTREMELY important.

What is the primary reason to launch Limited Edition packs?

Boost in Sales
Creative Expression of Brand Values
Increasing Interest and Excitement among Consumers
Positive Brand Image and Reputation Enhancement
Potential for Limited Edition Packs to Generate Media Attention and PR
Collectibility Value
Other

Select all that apply

Please specify:

How often does your brand release Limited Edition packs?

Annually
Bi-annually (twice a year)
Quarterly
In Conjunction with Brand milestones
In response to specific market trends or events

In the past five years, how often have you launched whisky brands?

0
1
2
3
4 or more

Please include new brand launches, existing brand relaunches & Limited Edition Packs.

Retail Impact

What impact have the newly emerging retail alcohol outlets (Living Liquidz, Tonique, etc.) had on the category?

Increased Sales
Better Brand Visibility
Expansion in Consumer Base
Others

If others, please specify:

Are you working on specific strategies for increasing brand visibility within such outlets?

If yes, what among the following options would you and your brand adopt?

Upgradation of Packaging design
Launching multiple Variants and SKUs
Innovative POSM
Others

If others, please specify:

Please share your opinion...

Different Audiences

What specific demographic, in your opinion, is currently influencing the whisky category in a big way?

GenZ (People who've just entered the legal drinking age)
Female Consumers
Affluent Whisky Drinkers
Others

Please elaborate:

Is your brand / company thinking of strategies / initiatives to attract new consumers entering the legal drinking age (Gen Z)?

If yes, please elaborate:

Is your brand / company thinking of strategies / initiatives to attract female consumers?

If yes, please elaborate:

Is there anything else you would like to add regarding whiskey branding design trends in India?

Would you be interested in receiving a copy of the final report? *

Your Name *

Your Email ID for us to send the report *

Please do not give us a gmail ID, we will not be sending the report to gmail/hotmail/yahoo or any other personal email ID

Would you also be interested to give us a quote on the importance of design in whisky brands? This could be generic, on limited edition packs or any other design trends *

Your quote *

Please include your quote for the report. Note that we will notify you by email for any changes / or if the quote is not appropriate to be used.

Upload your photograph

Click or drag a file to this area to upload.

If you want your pic to be featured in the report!

Lastly, which design agency do you use for your branding and packaging?

This is not mandatory, we'd just love to know. And if you'd like us to get in touch with you for packaging and design - just share your name and number in the field and a good date and time to reach out.

Please share this with other brand managers who might be interested in participating in the survey

whiskey 29 packaging design specialists in India

whiskey 30 packaging design specialists in India