TURTLE

CHIPS

Packaging
Brand Architecture
Retail POSM
Image Rendering
Mascot

BACKGROUND

Turtle chips is a Korean corn chips brand which is made of 4 Four crunchy layers which look turtle shell. The task at hand was to redesign it as per Indian sensibilities and position as a premium brand. They have total of 5 flavours with a mascot.

Once the variant flavours were Indianised, we worked on mascot rendition to suit each variant, the complete new look was given to spicy devil variant. The colour coding and ingredients imagery was done stronger for easy recognition. Also the chips were shown prominently to establish its unique shape.

Ingredient Shot
Exploration

Turtle chips is a Korean corn chips brand which is made of 4 Four crunchy layers which look turtle shell. The task at hand was to redesign it as per Indian sensibilities and position as a premium brand. They have total of 5 flavours with a mascot

Mascot
Exploration

Turtle chips is a Korean corn chips brand which is made of 4 Four crunchy layers which look turtle shell. The task at hand was to redesign it as per Indian sensibilities and position as a premium brand. They have total of 5 flavours with a mascot.

Retail POSM

Turtle chips is a Korean corn chips brand which is made of 4 Four crunchy layers which look turtle shell. The task at hand was to redesign it as per Indian sensibilities and position as a premium brand. They have total of 5 flavours with a mascot.

dangler 1 1 packaging design specialists in India
ARCH GATE packaging design specialists in India
1 2 packaging design specialists in India