We studied the codes of the Serum category and picked the ‘dropper’ tool that is instantly recognised by the consumers as a key visual asset. We used it to showcase the value-added proposition visually and bring alive the positioning of Nature + Science. The hierarchy of information was carefully crafted to showcase the unique problem-solving formulations through a mix of natural and clinically tested ingredients.
VLCC Serum Face Wash
Packaging Design
Brand Architecture
Image Rendering
BACKGROUND
The Face-wash category in India has grown by leaps and bounds in recent times, with a whole host of start-ups launching highly specialised products, catering to very specific needs. VLCC, a brand where beauty meets wellness, has a rich legacy of innovation and quality, setting standards in the beauty care space since the 90s. VLCC decided to reimagine its Face-wash range, and introduced a game-changing formulation that combines the benefits of both – a face wash and serum – offering a truly unique proposition.
